Since 2026
Turning a winemaker's poster into a site search engines can read
An organic estate in the Minervois, a presentation poster and four wines. A site built from scratch — design, development, SEO, hosting — without a single cookie or a request to a third party.
transferred to display the full home page, fonts and illustrations included
requests to a third-party domain: no Google font, no CDN, no tracker — nothing goes to anyone else
cookies set, so no consent banner forced on visitors
The context
Charlotte and Jean-Baptiste Sénat farm around fifteen hectares of organic vines in Trausse-Minervois, at the foot of the Montagne Noire. The starting point was their presentation poster: a hand-drawn portrait, four wines with their grape varieties, serving temperature, alcohol content and price, a phone number and an Instagram account. A poster reads at a glance, but it is an image: a search engine finds no wine name, no grape variety and no price in it. And a wine website cannot say whatever it likes: French law (the loi Évin) restricts what may be said about an alcoholic drink.
The workflow, in motion
One label, two readers
On the poster, a wine is an image. On the site, every line of the label becomes information a visitor reads and a search engine understands — within what French law allows you to say about a wine.
On the label
- Arbalète et Coquelicots
- €14
- Grenache • Syrah
- 12.5% ABV · 10–12 °C
- Alcohol abuse is dangerous to your health
On the site
- A schema.org product sheet, linked to the winery
- An offer in euros that search engines can read
- Indexable text, no longer pixels in an image
- Objective information, the kind the loi Évin allows
- The health warning, on every page, not just the home page
Shown on the Arbalète et Coquelicots wine: all four of the estate's wines follow the same rule.
What we did
- Design drawn from the estate's poster: cream paper, pink wash behind the handwritten names, the estate's red seal, and a dark theme derived from the same palette.
- Bottles redrawn as vectors, wine by wine — glass, capsule, label — until the estate supplies photos: sharp at every size, and a few kilobytes each.
- Each wine becomes a readable sheet: grape varieties, tasting notes, serving temperature, alcohol content and price as text, backed by schema.org structured data (winery and offers) for search engines and AI assistants.
- Technical SEO in place from launch: server-side rendering, canonical URLs, sitemap, a title and description for each page, automatic page submission to IndexNow.
- The legal frame of a wine website: health warning on every page, objective information only as the loi Évin requires, a legal notice that only shows what was supplied and checked.
- Fonts hosted by us, no tracker, no third-party service; hosting, continuous deployment and monitoring on our own infrastructure.
What changed
- The estate has a site that looks like it: the same identity as its poster, on phone and desktop, in light and dark mode.
- What the poster showed as an image, a search engine can now read: the name, grape varieties, alcohol content and price of every wine are text and structured data.
- The site asks visitors nothing on arrival: no cookie, so no banner, and no data sent to a third party.
- Nothing on the site commits the estate wrongly: a legal field that was not supplied is not displayed, and that rule is written into the code.
The services involved
This engagement drew on the following expertise. Each has its own page, with its method and its deliverables.
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